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Vodafone capture leads with Nectar

Client: Vodafone

Vodafone commissioned Mavada to design and build a lead generation website promoting exclusive handset deals, with Nectar rewards as an incentive. The website stores all leads in a leads generation database which is accessed through a web admin area that Mavada built specifically for the call centre.

Leads are followed up by Vodafone and managed by the internal marketing comms team. Mavada have also integrated HTML email templates to help drive traffic to the website.


What's next?
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