Date: 8/11/2004
Client: Vodafone Group Plc
Story: Vodafone microsites released
Mavada have recently released a series of microsites for Vodafone Group Plc. The microsites have been launched in conjunction with major affinity partners such as Nectar, Sport.Telegraph & the England Cricket team.
The objective of the sites is to promote mobile phone offers with incentive such as Nectar points, generating leads for the call-centre to follow up. Mavada have also developed an online admin system to allow call-centre agents to monitor leads & to contact prospects using the data gathered.
