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16.04.02 // Mavada win World Cup gaming website

Date: 16/4/2002
Client: Bet4Life.com
Story: Mavada win World Cup gaming website

Mavada have just won a contract to develop a website which will use the World Cup 2002 as a platform for promotion. The website will run a charity sweepstake game where players from around the globe can place a bet online and the cash will be divided between the charity and the sweepstake kitty.

A non-profit venture, the game is the brainchild of former solicitor Robert Moss, whose two sons suffer from heart disease. This initial website is intended to be a pilot game, testing the concept of online gambling with charity backing.