Date: 8/11/2002
Client: GB Group Plc
Story: GB Group Plc team up with Mavada
GB Group Plc have chosen Mavada to work as their online agency.
Working closely with GB`s marketing department, Mavada will handle online camapigns and be responsible for implementing e-strategies over the next 6 months. Mavada will also be working with GB`s offline agency to ensure a cohesive communication strategy.
The main objective for Mavada will be customer retention and lead generation.
