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08.11.02 // GB Group Plc team up with Mavada

Date: 8/11/2002
Client: GB Group Plc
Story: GB Group Plc team up with Mavada

GB Group Plc have chosen Mavada to work as their online agency.

Working closely with GB`s marketing department, Mavada will handle online camapigns and be responsible for implementing e-strategies over the next 6 months. Mavada will also be working with GB`s offline agency to ensure a cohesive communication strategy.

The main objective for Mavada will be customer retention and lead generation.